Serbia is emerging as a nearshore IT hub in Eastern Europe, moving from 48th to 44th in the World Bank’s Doing Business ranking. The ICT sector plays a significant role, contributing 10% to the GDP, with notable growth in exports and employment. Serbia’s e-participation and online services are noteworthy, indicating a focus on digital advancement. With a strategic location, a well-educated workforce, and a growing IT sector, Serbia is gaining prominence as a destination for nearshoring IT services.